Really! I can't help but imagine the razzing the guy would get in the afterlife. St. Peter: "So, you died driving a Segway off a cliff?!!"
Not even a common schlub like me but the OWNER of the company! Never ridden one myself but the comments below the article I cited say that when one wheel slips, you are going down no matter what. Sounds like a fine thing to test offroad.....near a cliff.